Black Owned Or Founded Beauty
Black Beauty Power
Representation and diversity are beautifully inspiring and we are proud to partner with Black beauty brands that bring that power to life.
Shop beauty products from Black-owned brands you’ll love
Boost your confidence with Michael Strahan Daily Defense
First at CVS!
Introducing Michael Strahan Daily Defense
Simple-to-use skin care and grooming products to help all men tackle the day with confidence.
Meet our featured founders, explore their fabulous brands
Mielle® by Monique Rodriguez
Nourishing hair and skin care products made with natural ingredients, formulated for all hair types.
Shop Mielle
Miss Jessie’s® by sisters Miko and Titi Branch
Cruelty-free styling cremes, conditioning treatments and more from proven curl experts.
Shop Miss Jessie’s
BLK/OPL® by Desirée Rogers and Cheryl Mayberry McKissack
Affordable, high-quality and high-performance makeup for dark skin tones.
Shop Black OpalSee what’s new from Black-owned beauty brands
New Black-owned beauty buys
Discover your new favorite beauty products from Black-owned or founded businesses.*
Explore more in beauty
We’ve got all new exclusive benefits in store (and online) for our members.*
Find everything you need to achieve your go-to look, from skin care to hair care, makeup and more.
Explore the latest in makeup, hair care and more – you might just find your new favorite!
From wavy to coily and everything in between, we’ve got products that flawlessly flatter.
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