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What is Mascara?

Mascara is defined as a cosmetic product used for eyelashes to make them appear thicker, longer, more defined, and darker. This cosmetic can be found in either liquid, powder, or cream form. In addition, there are both waterproof mascara and regular mascara.

What Is the Best Mascara?

Have you ever wished for longer, thicker, or curlier eyelashes? Mascara is a great way to create the lash look of your dreams. CVS carries a wide selection of the best drugstore mascara to choose from, including fan favorites like MaybellineRevlon, and CoverGirl mascara.

This may surprise you, but there is no one single best mascara that works for everyone! Instead, you should look for the best mascara for you! When you are choosing a mascara, you should keep in mind what it is that you want to achieve. Waterproof mascara is a must if you tear up easily, sweat a lot, or want your mascara to last for a long time. Have delicate peepers?

The best mascara for sensitive eyes is hypoallergenic mascara. Look for one formulated without irritating chemicals. The best mascara for short lashes is a lengthening mascara and if you're looking for best mascara for thin lashes you should focus on thickening or volumizing mascara designed to create the appearance of larger, fuller lashes. And for those ethical beauties out there, you’ll want to look for vegan or cruelty free mascara that isn’t tested on animals.

But how do you determine which is the best lengthening mascara, or the best volumizing mascara, or even the best waterproof mascara? One good option is to read mascara reviews posted on the product pages and focus your search on top rated mascara makeup. You can also get recommendations from trusted friends and family members. But the best way to find the right mascara for you is to try out the options for yourself. Don’t be afraid to experiment with different mascaras until your find your favorite!

What Is Mascara Made Of

Mascara is an eye makeup designed to give you a fuller, thicker-looking eyelash. Most mascara is black or brown, but it also comes in colors like blue and green. Whether it's volumizing mascara or waterproof mascara, what is mascara made of? This eye product usually includes some kind of carbon black or iron oxide pigment, which is what helps to make your lashes look thicker and darker. A polymer is usually included, too. This ingredient creates a film that coats your lashes, then a thickening wax or oil like lanolin is also included. Other common mascara ingredients include paraffin, castor oil, carnauba wax, petrolatum, and candelilla wax. Try a volumizing mascara like CoverGirl LashBlast Volumizing Mascara to help make your lashes look plump and full.

How to Put on Mascara

Everyone puts their own spin on applying mascara, but there are some tips and tricks that can help you get smudge-free, clump-free coverage. If you wiggle the mascara wand at the root of your lashes (closest to your eyelid) and then slowly rotate the wand as you move it up toward the tips of your eyelashes, you can achieve smoother, more even coverage of all your lashes. But be aware that this technique will generally result in more voluminous lashes.

If you’re after a more natural look, try changing the way you hold your mascara wand. If you hold it vertically instead of horizontally and run just the tip of the wand along the length of your lashes, you’ll end up with elongated but natural looking lashes. You may also browse a great selection of natural mascara options. Regardless of how you use your mascara wand, it’s a good idea to work in thin layers to build up coverage until you get the look you want.

How to Remove Mascara

You may be able to remove some mascaras using warm water. However, it is advised to use an eye make-up remover such as micellar water and makeup remover wipes to help with the process of removing mascara. Waterproof mascara can prove to be especially tricky to remove. By using a cotton ball and dipping it in Vaseline, coconut oil, or baby oil, waterproof mascara will be removed by rubbing gently, sweeping, and sliding over the eyelashes. You can also use a cleansing balm to remove your mascara and eye makeup.

How Long Does Mascara Last?

If you're wondering how long mascara lasts, it depends on the formula. Waterproof mascara should hold up to exposure to water from tears, showering, or swimming. If you're concerned about how long your mascara lasts, look for a long-wearing formula like Maybelline Great Lash Waterproof Mascara or a product that claims to last 24 hours or more. In terms of expiration, mascara only lasts from three to six months once it has been opened. If your mascara is sealed, check the packaging for a product expiration date. Once mascara is exposed to air, it begins to dry out and can also attract bacteria. If you've had mascara for longer than six months, it's time to throw it out and replace it with a new tube. 

How to Make Mascara Last Longer

So you’ve found the best mascara for your needs. But how do you make it last even longer? Mascara primer may be just what you’re looking for. Lash primer conditions your eyelashes and helps your mascara last longer while also working to minimize flaking and smudging. And if you find that your cherished mascara dries out long before its expiration date, try adding a tiny bit of the saline solution that you would use for contacts to the tube to rehydrate a dried out, clumped up formula.

How To Save On Mascara From CVS

Save on Mascara from CVS by joining ExtraCare and BeautyClub or enroll in Carepass and enjoy your first month Free!